Episode 95: The Clean Tech Edge With Ron Pernick

clean tech edge

The story of clean technology is invigorating. The story of global climate change is sobering. What quality of mind and what forms of deliberate practice are needed to hold both stories in place simultaneously—and remain mostly sane?

I think about this question when I read about extreme temperatures, massive flooding, and drought…and then get in my all electric Nissan Leaf that is powered by PV solar panels on the roof of our home and drive by one of Portland’s many LEED Platinum green buildings.

It is exciting to witness the signs of technological progress yet frightening to experience the early days of what could be climate catastrophe.

Things are getting better and things are getting worse.

To make sense of this paradox, I’ve scheduled a series of interviews with thought leaders in sustainable enterprise, global climate change, and clean technology.

To launch the series, I speak this week with the person arguably most responsible for defining the contours of the clean technology economy, Ron Pernick, cofounder of Clean Edge and coauthor of Clean Tech Revolution and Clean Tech Nation.

Intrigued?

Join us for this conversation, and let me know what you think.

Highlights

  • 8:30 Diplomats discard the term “clean tech,” and Ron picks it up
  • 13:00 Ron creates the first clean tech stock index, and Nasdaq wants in
  • 26:00 Why Portland ranked high on the metro index of clean tech
  • 31:00 All electric SUVs are coming soon, and why it’s taken a while
  • 37:00 Clean tech needs to be better than what it is displacing
  • 48:00 The political landscape around clean tech
  • 1:00:00 Making sense of the 2018 IPCC report on climate change

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